Brochures can be used to build your company image, promote a product or an event, update product spec's, or for a hundred other purposes.

Brochures come in three standard sizes, 8-1/2x11, 8-1/2x14, and 11x17. An unfolded 8-1/2x11 is often used for product sheets, or tri-folded for a company brochure. Many companies use an 11x17 brochure, folded in half, as an economical product catalog.

After the business card and business stationery, the company brochure is the most important piece of printed promotional literature you can develop. Developing a brochure is important for a number of reasons:

It helps you consolidate exactly "who" you are and "what" your business does. It acts as an order form, providing identity, contact and sales information. It provides your company with a cheap medium for distributing company information (the information; collected from brochures can easily be adapted to a variety of other media including display ads, news releases, and web brochures).

In addition to summarizing your business, the development of a proper brochure helps you conceptualize the benefits of your product or service related to its features.

A glossy full-color brochure, sell sheet or pamphlet is the best platform to showcase your business or product. In the digital world, a 4-color glossy brochure helps distinguish "real" companies from "wannabe's.